RSS

RSS or Really Simple Syndication or Rich Site Summary is used to publish online content that is changed or updated frequently. This content includes, website / blog entries, news headlines, videos, etc. Imagine blogging away to your heart's content and with the click of a button, someone interested in your blog posts can receive feeds every time you post a new entry or update your website with new information. Well RSS makes that possible!

RSS is a two-way process. The publisher creating a feed for their content and someone subscribing to receive feeds from the website or blog. For the publisher - that could be you, you are syndicating your content for anyone who would like to receive it. The website or blog visitor is subscribing to the feed to receive updates on the information of interest.

How Can RSS Be of Benefit to Your Small Business?

With an RSS feed, you are basically extending the reach of your content. Instead of it being confined to one location or website / blog, anyone from anywhere can subscribe to your feed to receive your information as content is added or updated. On the flip side, you can subscribe to a feed of maybe a client or supplier's feed to receive relevant information for your business or to stay current with what is going on in your industry. In essence, a channel is being created that is published and then those interested can view when there is new information.